The Palace Cinema, Clifton Street, Lytham opened in
EASTER MONDAY of 1930 in Lytham will be a day very different
from any other Easter Monday since the town "came on to the map " many centuries
It is a day that will mark a new era in the social life of the
town; the day which will witness the introduction of that virile private enterprise
of which past generations have dreamed as being necessary for the advancement of
Lytham as a residential and, particularly, as a visiting resort.
The Blackpool Tower Co., Ltd., famed far beyond the shores England for their
supreme entertainments for the million, have taken Lytham under their wing and
built a cinema which embodies on its technical side everything of the last minute
up-to-dateness for the perfect exhibition of pictures; whilst in its accommodation
and furnishing it is the last word, in luxurious and artistic comfort.
The Lytham people will speak with pride of their cinema—named
the Palace—which has been described as one of the choicest in England, having
accommodation for 1,300 people. They have watched it in building, and on Monday
they will see its doors thrown open for the first exhibition.
Truly, Monday will be a great day in the history of the town.
The opening ceremony will .be at 2-15 p.m. by Mrs. Clifton, who will be supported
by the Mayor (Coun. A J. Price) and the Mayoress (Mrs. J. Blackledge), Aldermen and
Councillors, members of the HospitaI Committee, and members 'of the Board of
Directors of the Tower Co.
After Mrs. Clifton has declared the cinema open, the Mayor will speak on behalf of
the Borough of Lytham St. Annes, and Capt. W. E. Nuttall, chairman of the Lytham
Hospital, will express the thanks of the committee to the Tower Company for ' their
generous gift of the afternoon's proceeds to the hospital.
The first picture to be shown will be the "Gold Diggers of
Broadway," an all-talking, singing and dancing picture in entirely natural
ABOUT THE THEATRE.
A New Note in Design and Construction.
The Lytham Palace strikes a new note in theatre construction and
design. It is essentially modern, and as regards design one may venture to suggest
that it is the most original in the country and a model of its kind worthy of
emulation anywhere in England.
The designers, Messrs. Frank Matcham and Co. (of which Mr. F. G.
31. Chancellor, F.R.I.B.A., is the architect), are the firm who co-operated with
Mr. Thomas Lamb, of New York, in the construction of the Empire, which has been
justly described as one of the finest cinemas in the world.
Mr. Chancellor is, moreover, the architect, who has been
appointed to build North London's home of Shakespeare, the Sadler's Wells Theatre.
The skill and imagination shown by the architects of these two famous theatres is
evident in the design of Lytham's new theatre.
The outside is typically modern, and is an example of a style
which is a comparatively recent, and very worthy contribution to architecture. The
front of the cinema is very colourful, the main structure being cream-coloured
faience with a buff frieze, plum coloured parapet and surmounted by an effective
panelled frieze in cream on a blue ground, depicting particularly striking ground,
depicting sculptured figures. It has a Wedgwood effect which is particularly